Cookie Policy
This Cookie Policy explains how Tow A Fridge (“we”, “us”, “our”) uses cookies and similar technologies on www.towafridge.co.uk (the “website”). It should be read alongside our Privacy Policy.
We use cookies in accordance with the Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR). Non-essential cookies are only placed on your device once you have given your consent through our cookie banner.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device, remember your preferences and understand how the site is used. Similar technologies such as tags, pixels and local storage work in much the same way, and we refer to all of these as “cookies” in this policy.
Cookies may be set by us (“first-party cookies”) or by third parties whose services we use, such as Google (“third-party cookies”). They may last only for the duration of your visit (“session cookies”) or remain on your device for a set period (“persistent cookies”).
How we manage consent
When you first visit the website, a cookie banner asks you to accept or reject non-essential cookies. Strictly necessary cookies do not require consent and are always active because the website cannot function correctly without them. All other categories (analytics and advertising) are only loaded once you have given consent, and you may withdraw or change your choices at any time using the cookie settings link.
Cookies we use
Strictly necessary cookies
These cookies are required for the website to operate and to remember your cookie preferences. They cannot be switched off.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| Cookie consent | Tow A Fridge (consent tool) | Stores your cookie preferences so the banner is not shown on every visit. | Up to 12 months |
wordpress_*, wp-settings-* |
WordPress | Maintains a session and settings for users who log in to manage the website. Not set for ordinary visitors. | Session to 12 months |
Analytics cookies
These help us understand how visitors use the website (which pages are viewed, how people arrive and how long they stay) so we can improve it. The data is aggregated and not used to identify you personally.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes individual visitors. | 2 years |
_ga_* |
Google Analytics | Maintains session state for analytics reporting. | 2 years |
Advertising cookies
We advertise on Google. These cookies measure the performance of our adverts (for example, whether a visit led to an enquiry) and may be used to show our adverts to people who have previously visited the website. They are set by Google.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au |
Google Ads | Stores and tracks conversions (enquiries) generated by our adverts. | 90 days |
IDE, test_cookie |
Google (doubleclick.net) | Measures advert effectiveness and supports remarketing across Google’s network. | 15 minutes to 13 months |
We use Google Tag Manager to load these tags. Google Tag Manager itself does not set cookies, but it deploys the cookies listed above once you have given the relevant consent.
Managing your cookies
You can change or withdraw your consent at any time by clicking the cookie settings link on our website.
You can also control cookies through your browser settings, including blocking or deleting them. Guidance for the main browsers is available from their providers, and general information is available from the Information Commissioner’s Office at ico.org.uk and at aboutcookies.org. Please note that disabling certain cookies may affect how parts of the website work.
To opt out of personalised Google advertising, visit Google’s Ads Settings at adssettings.google.com.
Third-party services
Some cookies are set by Google, whose use of data is governed by Google’s own privacy policy, available at policies.google.com/privacy. We do not control these third-party cookies and recommend reviewing the relevant provider’s policy for further detail.
Changes to this policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for legal reasons. Any changes will be published on this page with a revised “last updated” date.
Contact us
If you have any questions about this Cookie Policy, please contact us:
Tow A Fridge
Email: info@towafridge.co.uk