Privacy Policy
This Privacy Policy explains how Tow A Fridge (“we”, “us”, “our”) collects, uses and protects your personal information when you use our website at www.towafridge.co.uk, request a quote or otherwise contact us. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This policy should be read alongside our Cookie Policy, which explains how we use cookies and similar technologies.
Who we are
Tow A Fridge provides refrigerated and freezer trailer hire across Cheshire, Greater Manchester, the North West and North Wales. For the purposes of data protection law, we are the data controller responsible for your personal information.
You can contact us at any time using the details in the “Contact us” section at the end of this policy.
The information we collect
We collect personal information that you provide to us directly, and a limited amount of technical information collected automatically when you use our website.
Information you provide
When you request a quote, enquire about hire or contact us, we may collect:
- Your name
- Your email address
- Your telephone number
- Details of your enquiry, including the type of hire, dates, location and any requirements you tell us about
Information collected automatically
When you visit our website, we may collect technical and usage information such as your IP address, device and browser type, the pages you view and how you arrived at our website. This information is collected through cookies and similar technologies, and only where you have given consent for non-essential cookies. Please see our Cookie Policy for full details.
How we use your information
We use your personal information to:
- Respond to your enquiry and provide a quotation
- Arrange, deliver and manage your trailer hire
- Communicate with you about your booking or enquiry
- Keep records required for our business and legal obligations, such as accounting and tax
- Understand how our website is used and improve it
- Measure the performance of our advertising
Our lawful bases for processing
Under the UK GDPR, we must have a lawful basis for processing your personal information. We rely on the following:
| Purpose | Lawful basis |
|---|---|
| Responding to your enquiry and providing a quote | Legitimate interests (responding to a request you have made) |
| Arranging and fulfilling a hire | Performance of a contract |
| Keeping accounting and tax records | Legal obligation |
| Analytics and advertising cookies | Consent |
Where we rely on consent, you may withdraw it at any time. Where we rely on legitimate interests, you have the right to object, and we will stop processing unless we have compelling grounds to continue.
Who we share your information with
We do not sell your personal information. We may share it with trusted third parties who help us run our business, including:
- Our website hosting and email providers
- Google, which provides analytics and advertising services used on our website
- Professional advisers such as our accountant, where necessary
- Government bodies or authorities where we are required to do so by law
These third parties act on our instructions and are required to keep your information secure. Some providers, including Google, may process data outside the United Kingdom. Where this happens, we take steps to ensure your information is protected by appropriate safeguards as required by data protection law.
How long we keep your information
We keep your personal information only for as long as necessary for the purposes set out in this policy. Enquiry and quotation details are retained for a reasonable period in case you contact us again, and records relating to a completed hire are kept for as long as required to meet our legal and accounting obligations. When information is no longer needed, we securely delete or anonymise it.
Keeping your information secure
We take appropriate technical and organisational measures to protect your personal information against loss, misuse and unauthorised access. While no method of transmission over the internet is completely secure, we work to safeguard your data once we receive it.
Your rights
Under the UK GDPR you have the following rights in relation to your personal information:
- The right to be informed about how your data is used
- The right to access the personal information we hold about you
- The right to have inaccurate information corrected
- The right to have your information erased in certain circumstances
- The right to restrict or object to our processing
- The right to data portability
- The right to withdraw consent where we rely on it
To exercise any of these rights, please contact us using the details below. We will respond within one month.
Complaints
If you have a concern about how we handle your personal information, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with a revised “last updated” date.
Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Tow A Fridge
Email: info@towafridge.co.uk